Panama Trademark Registration


A Panamanian lawyer will complete the Panama Trademark Registration process for you, according to the law.

We are a Panamanian law firm, so the international client deals directly with the lawyer who will register or renew his trademark. We are members of the bar association.

Panama is today one of the most important places for the registration and protection of trade names and trademarks. The registration of trademarks and trade names is managed by the Department of Industrial Property.

Registration and Litigation

A lawyer is fundamental in the registration of a mark in Panama as well as in litigation matters related to a brand in Panama.

We advise and support you throughout the process of trademark registration in Panama.

The first step in registering a trademark in Panama is to investigate its availability at the Ministry of Trade and Industry.

Panama Trademark Registration – Requirements

6 brand labels (mark stickers).

  • power of attorney granted by the trademark owner, authenticated by a Panamanian Consul.
  • If the trademark is owned by a corporation, we will require an authenticated copy of the incorporation.
  • if the trademark was already registered in another country. We will need the registration certificate of the trademark in the country of origin, authenticated by a notary public, and legalized by the Panamanian Consul at the place of issuance or by apostille.
  • a passport copy of the corporation’s president and director.

Panama Trademark Registration – Government payments

The Panamanian government owes the following payments after five or ten years:

If protection is sought, registration is required for 10 years.

B/.104.50 in MEF

B/.19.20 in the MTI-DIGERPI

Total payment for ten years of protection: 123.70

If you apply for 5 years, you must cancel:

54.50 in MEF

B. 19.20 in the MTI-DIGERPI

Total payment for ten years of protection: 73.70

ABOUT THE BRANDS ( it has nothing to do with the previous requirements).


You can change the formula of a product, its packaging, color, price, and positioning. But his name cannot be changed without starting over.

Brand Concept

Due to the needs of the capitalist system, it is necessary to differentiate the products of the same genus, with identical qualities, from those of other manufacturers entering to compete in the same market.

The brand contributes to the purpose of advertising, which is to promote and offer qualified products.
provides a unique identity and increases its value compared to non-branded goods.

And for that, you must comprehend the brand.


BRAND: a group of symbols that revolve around something and transcend it as a separate entity.

The brand leads directly to what it means psychologically and then turns to the memory or experience we have of it.

The company’s reputation and product quality are reflected in the brand.

And, because the sign stimulus generates a registration mark as a result of the associations that the receiver has, it is easy to distinguish, and these associations are caused by different conclusive receiver records.


is linguistic in nature, due to the use of a particular language for the understanding of the receptors. The object is taken as a result of the graphic representation procedure.

have a denotative quality: the intrinsic representative components understand it. And notoriously, the recipient agrees with the specific ideology of the object.

It has features such as the appointment, which designates the object for a particular purpose. And there’s the reference, which indicates an association of ideas with the receptor on the object.

The first level of perception is semantic: it must have a specific meaning, which in turn can have a chain of meanings. The second is aesthetic: we’d be discussing how to use the logo.

About the symbol

is due to the graphic nature of how they are represented through the object. Significant concerns there indicate an agreement or setting on the subject.

It has quality, first and foremost, because the receiver agrees to a specific ideology of objectivity and connotation, allowing the receiver to reinterpret the object’s ideology, and this reinterpretation is measured by the knowledge that the object evokes.

Functioning first as a reference has indicated an association that has the receiver on the object, and impact can break emotional barriers that have the receptor on the object.

While there are levels of aesthetic perception, the first would be a given of how to take the command, and feeling occurs in the receiver by evaluating the object, influenced by their emotions.

Brand Image

The brand image is the combination of physical and emotional factors surrounding an aura that, unlike other products of nature, is basically the same. Although the product quality must be high enough to bear comparison with those of competitors, it is the emotional characteristics—man-made, packaging, pricing, and advertising—that determine the value of a brand. This enables a business to justify charging a higher price for a product.

Advertising has a lot of influence on brand image.

types of marks

brand, generic, commercial

The driving force behind the noun in the colorful panorama of trademarks is an event that happened to be objectively at risk: his metamorphosis into a generic name. The metaphorical definition that the brand is a name is common enough to have a literal value. antonomásica brand, favored not only by repetition of use or demand but also by naturally conducive factors, such as being named to market and opening new consumption. Martini and Campari, Vermouth, bandages, cornstarch, Chiclets, Vaseline, Menthol, Blue Jeans, Bikini, Celluloid, Cellophane, Video, Margarita, Gillette, Nylon, and Teflon, for example.

There are cases of trademarks that became generic and then disappeared from the market, such as the insecticide Flit.

Brands with funny names

Just as there are personal names that are weird, wacky, or different (like Camila, August, Villano, etc.), there are brand names that are characterized by their uglyness. The difference is that while personal names of this kind are embarrassing or modest, commercial brand names are conspicuous or defiant.

Eg., Putbilandia nightclub in Mexico; Vendetta; perfume in Italy; Petal; toilet paper. Apache soap.

Trademarks identifying animals are quite common.

The number of marks identified with animals is very common. The dog is the symbol of Bagley, Camel, the Lacoste crocodile, and Bacardi with the bat.

Trademarks are names or geographical positions. There are brand names that comprise the most diverse substantives and backgrounds. We have the names: Toledo, Seville, Cordoba, Pontiac, the Caribbean, the Atlantic, the Riviera, El Dorado, and New Yorker.

Brands with famous names

Roll marks all over the world, good credit, and a legend In automobiles, for example, Henry Ford and Harvey Firestone had names such as Helena Rubinstein, Christian Dior, Ralph Lauren, Pancho Villa, and Paco Rabanne, among others.

Brand names are superimposed on people, and they have their own symbols that appear to be signs of identity: ping in shoes, lingerie costumes.

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