Panama Trademark Registration


Panama is today one of the most important points for the registration and protection of trade names and trademarks. The registration of trademarks and trade names are managed by the Direction General of Industrial Property.

A lawyer is fundamental in the Register of a mark in Panama, as well as in litigation matters related look brand in Panama.

We advise and support you throughout the process of trademark registration in Panama.

The first step in registering a trademark in Panama to investigate their availability in the Ministry of Trade and Industry.

Requirements for registering a trademark in Panama

  • 6 brand labels(stickers of the mark).
  • Power of attorney granted by the trademark owner, authenticated by a Panamanian Consul.
  • If the trademark is owned by a Corporation, we will require an authenticated copy of the incorporation.
  • If the trademark was already registered in another country. We will need the registration certificate of the trademark in the country of origen, authenticated by notary public and legalized by the Panamanian Consul at the place of issuance or by apostille.
  • Passport copy of the Corporation President Director.

Payments to the government of Panama

The following payments are the government of Panama to register a mark 5 years or 10 years:

If protection is sought registration for 10 years:

B/.104.50 in MEF

B/.19.20 in the MTI-DIGERPI

Total payment for the protection to 10 years: 123.70

If you apply for 5 years you must cancel:

B /. 54.50 in MEF

B /. 19.20 in the MTI-DIGERPI

Total payment for the protection to 10 years: 73.70

A little about the brands (but it has nothing to do with the previous requirements)


You can change the formula of a product, its packaging, color, price and positioning. But what can not be changed is his name without starting again.

Brand Concept

Due to the needs of the capitalist system is necessary to differentiate the products of the same genus, with identical qualities, other manufactured, entering to compete in the same market.

The brand contributes to the purpose of advertising is to promote and offer qualified products.
Provides a unique identity and increase its value in relation to non-branded.

And for that you must understand that is the brand.

BRAND: a system of signs that revolve around something, and transcends it independent.

The brand leads directly to what it means psychologically functional and turn to the memory or the experience we have of it.

The brand is a reflection on the boundary, and the company’s reputation and product quality.

And considering the sign stimulus generates a registration mark due to the associations that have the receiver, which allows you to easily distinguish. And these associations are caused by different receiver conclusive records.


Is linguistic in nature, due to the use of a particular language for the understanding of the receptors. And because of the graphic representation procedure that takes the object.

Have denotative quality: it is understood by the intrinsic representative components. And notorious, the recipient agrees a specific ideology of the object.

It has features such as the appointment: to designate the object for a particular purpose. And the reference, indicating an association of ideas that have the receptor on the object.

In the first level of perception is semantic: it must have a specific meaning, which in turn can have a chain of meanings. And the second is aesthetic:’d be talking about how to take the logo.

The symbol

Is due to the graphic nature that they are represented through the object. And signic concerns there by agreement or setting indicates a thought on the subject.

It has quality, first notorious because the receiver agree a specific ideology of objective and connotative allows the receiver to reinterpret the ideology of the object, and this reinterpretation is measured by the knowledge that the object evokes.

Function first as a reference has indicated an association that has the receiver on the object and impact can break emotional barriers that have the receptor on the object.

While levels of aesthetic perception, the first would be given of how to take the command, and feeling occurs in the receiver by evaluating the object, influenced by their emotions.

Brand Image

The brand image is the combination of physical and emotional factors surrounding an aura that, unlike other products of nature basically the same. Although the product quality must be high enough to bear comparison with those of competitors, are the emotional characteristics, man-made, packaging, pricing and advertising that determine the value of a brand. This allows a company for a product justify a higher price.
Advertising has much influence on brand image.

Types of Marks

Brand generic commercial

The driving force of the noun in the colorful panorama of trademarks is an event that happened to be objective at risk: his metamorphosis into a generic name. The metaphorical definition that the brand is a name that is common enough literal value. Product antonomásica brand, favored not only by repetition of use or demand, but naturally conducive factors, such as being names to market opening new consumption. Eg Martini and Campari, Vermouth, bandage, cornstarch, Chiclets, Vaseline, Menthol, Blue jeans, bikini, Celluloid, Cellophane, Video, Margarita, Gillette, Nylon, Teflon.

There are cases of trademarks that became generic, then disappearing from the market, such as insecticide Flit.

Brands with funny names

Just as there are personal names weird, wacky or different: Camila, August, Villano, etc., There are brand names that are characterized by their ugliness. The difference is that while the personal names of this kind are embarrassing or modest, commercial brand names are conspicuous or defiant.

Eg Putbilandia nightclub in Mexico, Vendetta, perfume in Italy, Petal, toilet paper. Apache soap.

Trademarks identified animals are quite common.

Number of marks identified with animals is very common., The dog is the symbol of Bagley, Camel Camel, the Lacoste crocodile, Bacardi with the bat.

Trademarks are names or geographical position. There are brand names that comprise the most diverse substantive and backgrounds. We have the names: Toledo, Seville, Cordoba, Pontiac, Caribbean, Atlantic, Riviera, El Dorado, New Yorker.

Brands with famous names

Roll marks all over the world, good credit and a legend. In automobiles, for example: Henry Ford and Harvey Firestone. With Name: Helena Rubinstein, Christian Dior, Ralph Lauren, Pancho Villa, Paco Rabanne, among others.

Brand names superimposed on the people, their own symbols that look like signs of identity, ping in shoes, lingerie costumes …